signature Brand STYLING + DESIGN

○ PRE-PROJECT BRAND DISCOVERY QUESTIONNAIRE
Deep-dive into your biz to explore your brand and strategy
○ CREATIVE ANALYSIS + DIRECTION OF YOUR VOICE AND VISION
○ BRAND OVERVIEW + PROJECT BRIEF
○ CURATION OF CREATIVE IDEAS AS A GUIDE TO OUR DESIGN APPROACH
○ BRAND RESEARCH + DEVELOPMENT OF 1 UNIQUE BRAND CONCEPT
○ LOGO SUITE WITH 6-9 DESIGNS TOTAL
Primary, alternative, submark, icon and wordmark variations for different usage requirements.
○ DIGITAL PRESENCE
Website favicon + profile images for the socials
○ TYPOGRAPHY/FONT SELECTION
○ CURATED COLOUR PALETTE BASED ON COLOUR PSYCHOLOGY
○ YOUR CHOICE OF 2 BRAND ASSETS/ITEMS
Such as: business card, thank-you card, gift voucher, product label etc
○ 2 ROUNDS OF REFINEMENT / COLLABORATIVE FINE-TUNING
1 round for logo suite + 1 round for collateral items.
○ PROFESSIONAL SETUP AND DELIVERY OF PRINT + WEB FILES
Including a file format guide so you know how to use them correctly.
○ 35+ PAGE STYLE GUIDE OUTLINING YOUR BRAND VISUALS
A multi-page document with all final designs outlined, usage rules, brand colour palette etc
○ FULL OWNERSHIP/COPYRIGHT OF ALL FINAL ASSETS
○ BRAND OVERVIEW + PROJECT BRIEF PDF
○ BRAND LOGO SUITE (6-9 DESIGNS TOTAL)
○ PROFILE IMAGES (PNG) + FAVICON (PNG/ICO)
○ COLLATERAL ITEMS SUPPLIED AS HIGH RES ARTWORK (PDF/TIF/PNG)
○ NAMES + DOWNLOAD/PURCHASE LINKS TO ALL FONTS
○ COLOUR PALETTE USAGE CODES CMYK/RGB/HEX
○ EACH LOGO VARIATION SUPPLIED IN UP TO 5 BRAND COLOURS
○ LOGO FILES SUPPLIED IN VECTOR (AI), PRINT (TIF) AND WEB (PNG) FORMATS
○ LOGO FILES SUPPLIED IN VARIOUS SIZES AND RESOLUTIONS FOR PRINT + WEB
○ FILE FORMAT GUIDE PDF
○ 35+ PAGE PDF STYLE GUIDE OUTLINING YOUR BRAND VISUALS
○ OWNERSHIP/COPYRIGHT TRANSFER STATEMENT PDF

BRAND DISCOVERY + LOGO/BRAND DESIGN + COLLATERAL + STYLE GUIDE

Perfect for emerging businesses who are looking to refine and further establish a cohesive visual identity that gets their aesthetics inline and creates a polished and professional look to attract their dream customers. Alaura will work 1:1 with you and your visuals will be intuitively channeled into creation. Holding deep symbolism and purpose aligned with your business. For those who are willing to invest in a consistent identity, this package provides you with everything you need to start your brand journey.