Heavy choir

Create a captivating and striking dark and stylish logo that exudes a grungey, gothic tone and is inspired by the raw energy of heavy metal music, seamlessly melding darkness and sophistication.

Heavy Choir is a for-purpose performing arts organisation, with a vision to unite metal-heads from all walks of life in harmony. Formed in Melbourne’s inner south-east, Heavy Choir is Australia’s only dedicated choir for people who love singing heavy metal and rock. Beginning in April 2021 and having since grown a highly cohesive and welcoming community of adult singers of all abilities, they have presented sold out shows to nostalgic fans of heavy metal. Their mission is to amplify the wellbeing benefits of singing heavy metal together, by creating fun and inclusive choral communities for all metal-heads and misfits across Melbourne and beyond.

Service: Essential logo design + extras

The logo features an illustrative element that shows the top view of the larynx which houses the vocal chords. A pair of goat horns protrudes from the top, framing the larynx and creating a unique demonic looking character, with the details in the top half of the larynx seeming to house a set of eyes. This encompasses both the metal/rock elements with the singing.

The typography is a tall glyphic serif with a gothic undertone. It features sharp point and angled stems which are reminiscent of the brands origional typography. The letterforms are elongated with some rounded and decorative shaping that is inspired by tall cathedral windows. A small inverted pentagram, a common symbol associated with metal music, sits at the bottom of the design which helps define an overall balance and acts like a finishing point for the design.

What Emily had to say

I've been following Desnoir's work for awhile, and knew that as soon as my business was ready for proper branding to be done, they would be my ideal designer. From the moment I spoke with Alaura, I felt 100% confident that she understood the niche market I was targeting and what my brand needed to achieve.
By giving a general concept to Alaura to work with, I was thrilled to let her run with it. I was beyond impressed with the final result - and our brand's community absolutely loves the logo she's created. It's one thing to have something cool created, but there's an elite professionalism to their approach that makes Desnoir a standout in the market for brands and businesses. Highly recommend and genuinely look forward to engaging Alaura for more design work in the future.
Do you feel your expectations were met?

Met, then exceeded.
What did you enjoy most about your experience?

The personal connection and genuine understanding of what was needed.